Grassroots Cannabis will be launching Close The Gap, a campaign to raise awareness and establish the gold standard of inclusivity and equity. Women are underrepresented within the industry, both at the corporate and dispensary levels, and as patients and consumers. Grassroots is setting out to change this by addressing the Gender Wage Gap. Women are impacted by income inequity – on average a woman makes $0.79 to a man’s $1.00 and at current rates the overall gender pay gap is estimated to close by 2224.

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