Mainstream acceptance of the cannabis and hemp industry is bigger than ever, given the rising need for patient access. This attention is crucial, as companies are still fighting stigmas associated with weed culture. In response to this, brands like Curaleaf (with its nationwide dispensary and cultivation), Papa & Barkley (a THC and CBD product line out of California), and Mary and Main (a Black-woman-owned dispensary in Maryland) are stepping up to help others during this time of COVID-19. While some of these efforts are hyperlocal, they are worth paying attention to as the industry fights to be seen as relevant and useful in the midst of a global health crisis. 

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